NFL Star Cleverly Develops His Own Brand

This Post was a simple summary of Millard Sports post on NFL start Rob Gronkowski. In the post it talked about how Rob has redefined an athlete and branding himself, Rob has used his personality and even questionable behavior at times as a way to make his brand and promote himself to his fans. He shows even though he has endorsement deals with big name companies he still brands himself with smaller and up and coming brands.


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